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Breakout Sessions


Breakout Sessions


Thursday, May 11th

Morning: 11:00 AM - 12:15 PM

Harness The Power of AI For Lead Generation & Conversion:

What Every Staffing Company Needs To Know

Presenters: Stephanie Nivinskus

It's more important than ever for business owners to stay up-to-date with the latest technological advancements. In particular, the increasing prevalence of AI is revolutionizing the way businesses operate. Business owners who fail to adopt AI risk falling behind their competitors and missing out on the numerous benefits it offers. Join this session to learn how you can stay ahead of the curve and leverage AI to drive business growth and success. 


You'll walk away from this session knowing how to: 

1. Kick AI overwhelm to the curb and focus on what you really need to know

2. Easily adapt your marketing materials to appeal to niche audiences

3. Get more leads and maximize your conversion rate on a daily basis

 

Rockstar Marketing

Presenter: Brad Bialy, Haley Marketing

What the staffing industry can learn from professional sports, entertainment, and the largest online marketplaces. What do your favorite team, favorite band, and Amazon all have in common? They are marketing rock stars! These industries lead the world in developing strategies to build brands, engage audiences, and...most importantly...drive business! And their lessons apply to you!


Afternoon : 1:45 PM - 3:00 PM

A Leader's Types; The 5 Types of Leaders

Presenter: Andre Young

There are many types of everything; different types of animals, people, foods, and… Leaders! I’d like to share the 5 Types of Leaders; this is not to put leaders in a positive or negative category. Rather, an opportunity to celebrate ALL Leaders and a chance to examine the Pros & Concerns of your Type! It’s important to note, a great leader will be all Five Types given the person or situation that requires it from them. However, we all have one or two types that really resonate with who we are at our core.

We must first define what we’re discussing. A Leader is someone willing and capable of positively influencing people toward the mission of the team or organization. Is willing and capable of positively impacting others; leaving a lasting impression by words spoken, lessons taught, and actions taken. Is willing and capable of protecting others from themselves and their bad habits… and also protecting their people from their own bad habits and rough days. A Leader maintains high standards and expectations and effectively utilizes the individual superpower of those on their team to achieve success. Lastly, as a leader… you choose to show up daily with a smile, connecting, doing your best, and being your best! With that said, here are 5 Types of Leaders… Let’s dive in!

 

Growing Your Business Through Maximizing Client Relationships

Presenter: Tom Erb

Growing your business isn’t just about acquiring new accounts – it’s about maximizing the opportunity within each client. In this session, we will talk about how to position yourself for more or all the business from the very beginning of the sales process, develop stronger relationships with your clients that promote more business, and techniques for opening doors to new departments, lines, and locations within existing clients. 


Friday, May 12th

Morning: 11:00 AM - 12:15 PM

Roundtable Discussions

Roundtable Presenter: Susan M. Steward, Atkinson,
Andelson, Loya, Ruud & Romo

Roundtable Presenter: Fortino Rivera, Owner,
Staffing 
Solutions

Roundtable Presenter: Mike Robson and Bridgett McGowen,
Edelstein, Gilbert, Robson, & Smith, LLC

Come back for more details at a later date! 

 

DEI and Hiring

Presenter: Andre Roberts M.A.

Come back for more details at a later date! 

 

Afternoon : 1:45 PM - 3:00 PM

The Current State of Staffing Industry M&A (Owners Only)

Presenter: Jeremy Falendysz, UHY

Presenter: Martin Borosko, Becker, LLC

Staffing industry M&A activity increased ~25% in 2022, despite a number of macro-economic challenges that drove a decline of ~40% in broader market M&A activity. In fact, the number of staffing industry transactions increased in each quarter throughout 2022, suggesting strong momentum in the sector and an attractive backdrop for staffing company sellers (and buyers) heading into 2023.  

This session will give staffing owners a M&A “playbook” on how to prepare for a sale and what to look for when making a strategic acquisition. The panel will take a dive into how to get started, how to properly and effectively prepare in advance for a value maximizing transaction, and what the process looks like from start to finish.

LEARNING OBJECTIVES
State of the staffing industry M&A market
Current market valuations/multiples
Key deal terms
Pre-sale preparation process
Sale process (key milestones/objectives through to a successful closing)
DIY vs. Broker vs. Full-service M&A model

 

Ask Me Anything!

Presenter: Debbie Shapiro-Sawyer, Universal Background Screening

Come back for more details at a later date! 

Our Mission

California Staffing Professionals Association (CSP) is a VITAL non-profit membership trade organization managed by volunteer elected Officers who are comprised of Staffing and Executive Search Firm owners and managers. We invite your active participation!