Positioning 101: Make Your Staffing Company Stand Out
How to best convey what makes your staffing firm different than all the others to your clients and candidates.
“Our service is better.”
“We take time to ask the right questions.”
“We dig deeper to find the right fit candidates.”
Heard any of these before?
They are a few of the most common (and overused) positioning messages in the staffing industry.
In staffing, differentiation is hard…really hard. But it is not impossible, especially if you start with the right framework for developing your messaging.
In this VITAL Talk, Haley Marketing’s CEO, David Searns, will walk you through the process he uses to help clients define their positioning using the four critical aspects of a marketing message: key differentiators, positioning, value proposition and core story.
David Searns is CEO of Haley Marketing, a content, digital marketing and web design firm that works with more than 1,400 staffing and search firms throughout the world. When it comes to marketing for recruiting and staffing, few people know the business like David. He literally grew up in our industry—his parents ran an temporary staffing and executive recruiting company in Western New York. Prior to forming Haley Marketing, David was Director of Marketing for his parents business, and he holds an MBA from the Wharton School.
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