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VitalTalks Webinar: Make This Decade Your Roaring 20's
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VitalTalks Webinar: Make This Decade Your Roaring 20's

1st of 3 in this Webinar Series

2/27/2020
When: Thursday, February 27
11:00am
Where: Webinar
United States
Contact: Tom Tassinari, Webinar Chair and Past CSP President


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Positioning 101: Make Your Staffing Company Stand Out

How to best convey what makes your staffing firm different than all the others to your clients and candidates.

“Our service is better.”
“We take time to ask the right questions.”
“We dig deeper to find the right fit candidates.”

 

Heard any of these before?
They are a few of the most common (and overused) positioning messages in the staffing industry.

In staffing, differentiation is hard…really hard. But it is not impossible, especially if you start with the right framework for developing your messaging.

In this VITAL Talk, Haley Marketing’s CEO, David Searns, will walk you through the process he uses to help clients define their positioning using the four critical aspects of a marketing message: key differentiators, positioning, value proposition and core story.

 

 

 David Searns is CEO of Haley Marketing, a content, digital marketing and web design firm that works with more than 1,400 staffing and search   firms throughout the world. When it comes to marketing for recruiting and staffing, few people know the business like David. He literally grew up   in our industry—his parents ran an temporary staffing and executive recruiting company in Western New York. Prior to forming Haley Marketing,   David was Director of Marketing for his parents business, and he holds an MBA from the Wharton School.

 

• REGISTRATION RATES

$0.00 for CSP Members

$50.00 for non-members/guests

(Join CSP today for this and all future webinars in your membership year to be complimentary)

 

• CANCELLATION POLICY

There will be a 25% administration fee for any cancellations. If you need to cancel, we must receive it in writing (email or fax) 2 business days prior to the event during normal business hours. Refunds will not be given to no-shows. Credits will not be issued for use towards future events.

 

• ADDITIONAL INFORMATION/DISCLAIMER

Registration and attendance at, or participation in, CSP programs and other activities constitutes an agreement by the registrant to our use and distribution (both now and in the future) of the attendee's image or voice in photographs, videotapes, electronic reproductions and audiotapes of such programs and activities.

Our Mission

California Staffing Professionals Association (CSP) is a VITAL non-profit membership trade organization managed by volunteer elected Officers who are comprised of Staffing and Executive Search Firm owners and managers. We invite your active participation!